Discover the 11 things you must do to prevent your emails from going to the SPAM box

I’m sure you’ve encountered the annoying question, “Why are my emails going to spam?” Don’t worry, we’ve got you covered with the 11 approaches to preventing your emails from getting to the spam box, as well as some tips and methods for avoiding spam filters. It would be a pity for all of your hard work to go to waste, but that’s exactly what happens when your email finds up in a subscriber’s spam folder.

11 approaches to prevent your emails from getting to the spam box

Statistics like this are concerning when putting up an email marketing strategy. The following method will assist you in keeping your emails out of the junk folder and in the inbox of your receiver. So, without further ado, here are the 11 things you must do to keep your emails from being classified as spam.

There are many email-scrapping tools online. Internet Service Providers and email service providers work harder on filtering SPAM emails and if some of the receivers or subscribers mark your message as SPAM, your messages will get trapped in the SPAM box. Thus, it’s essential you avoid anything that will make your subscribers mark your messages as SPAM.

2. Set up the proper authentication

The authentication proves to ISPs and mail service providers that you are truly authorized to send email from your domain and, is a way of verifying your email-sending server is sending emails through your domain. The essential authentications here are:

    • DKIM (DomainKey Identified Mail)
    • SPF (Sender Policy Framework)
    • DMARC (Domain-based Message Authentication, Reporting, and Conformance).

3. Only send emails from email addresses that match the authenticated information and ensure the “from” and “reply to” info is accurate.

4. Add a physical address to your emails’

The FTC in the same light requires you to add a physical address to the footer of your bulk emails.


11 approaches to prevent your emails from getting to the spam box

5. Use an outstanding SMTP provider to send your email messages

Most reputable email marketing providers also have features built in to help you avoid other common spam triggers such as not including a physical address or using a sending email address that looks suspicious.

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6. Avoid spamming subject lines

    • All capitals.
    • Unsolicited use of emojis
    • Words like “0% risk”, “100% free”, “100% more”, “100% satisfaction”,”buy direct” “dig up dirt on friends”, “meet singles”, “earn $”, “additional income”, “cash”, “credit/credit bureaus”, “investment”.
    • Too many references to money
    • Spontaneous use of the exclamatory marks.

7. Purge abandoned email addresses from your list and also avoid sending email messages to unsubscribed email addresses

You can also ask subscribers to whitelist or add your email to their contact.

8. Get rid of stale lists and avoid low engagement as ISP’s bots can take the bounce rates as subscribers have low interest in your messages

9. Avoid the use of too many images or texts. Make your design clean, minimal, and easy to read and digest

10. Check your overall mail score as well as suggestions to improve.

You can use Mail Tester to check your score

11. Make it easy to unsubscribe


It’s infuriating when your emails land up in people’s spam boxes. However, after reading this essay, you should be able to understand why your emails are going to spam and how to remedy the issue(s).

Aside from that, you’ll want to avoid spamming text, use links and pictures effectively, and ensure your subscribers are engaged and opted in.

Do you need assistance with your emails being sent to spam? Contact us

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